And we’re live….with a new website!

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That’s right folks, we’re back with a brand new website, powered of course by WP Engine.  The new site focuses on our new backup platform, Cloud Protect, with pages for our other products returning soon.

Cloud Protect is a cost effective way to ensure all your precious data is safely backed up into the cloud.  With various license type and storage options, it’s easy to find a fit for any sized business, from SOHO to enterprise.

So if you’re keen, jump over to our site and have a look.  Even leave a comment or two.  And of course, if you see any issues, please let us know.  Spelling was never a strong suit 🙂

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GET USED TO CRITICISM

This is not my post, it is my sharing of a post we can relate to right now and so should YOU if you are actually doing something with your life.  So in the spirit of #sharetheluv and with permission from the one and only Gulliver Giles (Thor the Sales Warlord), here is why you need to relish in the ‘Haters’….

“GET USED TO CRITICISM.   If you’re actually DOING anything with your life, someone somewhere’s going to have something to say about it.

In fact, the more effective you become, the more it will happen. There are more people who hate me, who’ve never met me, than I will ever know, or care about. And I have to be okay with that. And so do you.

GET GOOD WITH HATERS!

And if you’re having trouble swallowing it, as we humans do from time to time, keep these great philosophers and writers and statesmen in mind, because you’re certainly not the first–you’re in great company.

“You have enemies? Good. That means you’ve stood up for something, sometime in your life.” — Winston S. Churchill

“The motive behind criticism often determines its validity. Those who care criticize where necessary. Those who envy criticize the moment they think that they have found a weak spot.” — Criss Jami

“It’s easy to attack and destroy an act of creation. It’s a lot more difficult to perform one.” — Chuck Palahniuk

“To avoid criticism say nothing, do nothing, be nothing.” — Aristotle

“Any fool can criticize, complain, and condemn–and most fools do.” — Dale Carnegie

“Haters gon’ hate, f**k em” — Dr. Frank Kern (formerly of NASA, and my personal all time mantra of choice!)

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” —Theodore Roosevelt

SO WHEN YOU GET CRITICAL FEEDBACK, ask yourself:

Is it true?
Is it constructive?
Can you learn from it?

AND THEN: Keep doing the work. Keep showing up. Keep on striving.

DON’T LET HATERS DRAG YOU DOWN, LET THEM GO.

AND LET YOUR FOCUS ON EXCELLENCE FUEL YOU!

Sharpen the Saw

Tips from Malcolm Turnbull

Australian Minister for Comms

Malcolm Turnbull, Australian Minister for Comms

We have worked for the Australian Government for a number of years in IT.  In fact I worked personally for a number of Ministers but always wanted to work for Malcolm T.  I admired (some would call it a crush) the way he operated and was successful in both business and politics.   But then it kinda scared me when somebody commented he looks like a younger version of my Dad – Yikes!  But this isn’t about me, this is about how exciting the Cloud World is becoming.

I am passionate about Cloud Strategies in Business and we have been loyal partners and advocates of Amazon and Google for years but now the Australian Government is giving us tips on how you can use cloud computing to help your organisation work more efficiently and even quote Google Apps on their list – FAR OUT, Malcolm you are back on my Crush List (though can I point out here I am happily coupled with the Suredata Chief Innovation Officer).

Check out what they have to say here and you can download a Consumer Factsheet on Cloud Computing and Privacy here but don’t forget the legal tips in plain english here.

Yours in Awesomeness!

Asset Protector

PricewaterhouseCoopers and Google what a Partnership!

PwC and Google Announce Joint Business Relationship

PwC go GoogleGoogle are Awesome!  You know we completely believe that because every day we see the transformation Google in general but Google Apps specifically makes to businesses in a truly transformational way.

When a world leader in Business Transformation like PwC partners with Google, you seriously take that as a massive leap in the credibility of what Google (through resellers like Suredata) are offering to the world of business.

This is what Mike Burwell, PwC’s Vice Chairman – Transformation said in their recent media release about the partnership…

“For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical – now more than ever before.  PwC is teaming with Google to offer our joint knowledge and capabilities to clients – giving them one place to go, maximising experience and assets from both organisations.
Together, PwC and Google will help clients by collaborating on existing solutions and developing new offerings in three areas:

1. Help companies succeed by leveraging Google Apps, Google’s suite of cloud-enabled collaboration and productivity tools. In doing so, we will empower companies to be more productive, serve customers more efficiently and deliver a more connected employee experience.

2. Use the combined power of PwC’s analytical acumen and Google Cloud Platform to help businesses make the most of technology and information and be better equipped to compete, creating new services to reinvent and optimise operations, connect with consumers and provide an enhanced customer experience.

3. With the right tools and insight now driving decisions, PwC and Google will guide companies seeking to break new ground in their businesses — not only to compete with new entrants and adapt to disruptive market forces — but also to lead the innovation themselves.”

We are so excited to see PwC lead by example to enhance collaboration, greater speed and ultimately, transform their business for a ‘real’ digital era.

Note:  PwC is transitioning 40,000 people in the United States and 5,000 people in Australia to Google Apps.  Want a local Google partner to talk to you about your business going Google?  Contact Suredata or call 1300 958 904.

So how much does a website cost in 2015?

Cat Magnet

In this post we re-tell what expert John Pitchers knows is what you should expect to pay for a quality outcome and it may surprise you but as co-founder and lead developer at Joomstore he is well regarded in the industry.  Joomla is like WordPress – an open source Content Management System (CMS).

Some serious stats to consider

WordPress is used by 58.6% of all the websites whose content management system we can identify.  This translates to 24.2% of ALL websites in the world right now of which there are approximately (as at Sep 2014) ONE BILLION.

That is huge and rising if you look at the trends (doubled since 2011).  Make sure when you work with a developer to build your single most powerful marketing tool, that they are at least considering the use of one of the CMS in the list here or you are truly doing yourself and your business a dis-service.

Expect to invest

You might have a website budget but make sure you compare it to the below list to make sure it is realistic, as the Tech Guru suggests, websites are not books – built once and left on the bookshelves.  Websites are great glossy mags with regular updates, lots of imagery and articles of interest and mega opportunities to market your products/services.

So, when you are done reading this you will know not only what it costs to build a good quality website in Australia right now but roughly how much it costs to maintain it.

Special Note Before you start shopping – If you put together a well written brief for a new website and send it to 3 or 4 web developers/agencies you will get prices so vastly inconsistent you would think they were all looking at a different list of requirements.

Before we get to the cost though, here’s something to consider. When you engage a developer, you are not ‘buying a website’. You are hiring a developer, designer and project manager and paying for their time and tough love to extract what they need to out of you (hard part). The price you have been given is based solely on the amount of time the developer plans to spend working on your project. This is why purchasers need to be very careful accepting low quotes.

The bare bones

  1. Domain name: $50/year for .com.au
  2. Hosting: <$100/year through Hostgator but around $500/year for a quality Australian host, $3,000+ per year for VPS or Dedicated hosting
  3. Design and Build: 60-80 hours minimum including project management, design, build, testing, upload and training. (See the Functionality list below)
  4. Ongoing Maintenance: $600+ year
  5. Ongoing Marketing: $200/month adwords budget is an absolute minimum for an online marketing spend

Features and Functionality

  1. A CMS to manage your own content and as a base to develop the site on we generally use WordPress which itself is free. The cost to install WordPress on a server, configure it properly, set it up with a basic template and minimum set of components and initial set of categories, content and menus will be around $1,200
  2. WordPress Responsive Theme (Template) customising and coding $2,500
  3. Slideshows and sliders are great for a landing page. Many extensions exist that can be installed and configured. They almost always need some templating work to fit nicely with your site design. Then populate with some images and content. $900
  4. Setting up and populating Photo Galleries: $600
  5. Events Management. To do events well takes a bit of planning. Calendars are not always user friendly. A well organised event list is a much better option. There’s generally multiple different views (daily, weekly, monthly as well as the actual event view) to layout and template and often clients want galleries or forms integrated directly into event pages. $1,500 to $2,500
  6. Events Registration. This is one of those items that could be as simple as a name and email address that gets sent to the site owner or it could consist of online payments, multiple gateways, early bird discounts, different costs based on membership levels, tax rates, coupons, group registrations, etc. $600 to $3,000
  7. Content/Document Management. It’s very easy to upload a file and link to it. Sometimes access needs to be controlled or a different document needs to be served from an existing link. $300 to $900
  8. Advanced User Access Control. Depending on requirements $300 to $1,500
  9. Memberships and Payments. Often this is linked to the above User Access Control. $1,500
  10. Social Media Integration. Set up, configure and template social media modules/Facebook like community features $1,500 to $5,000
  11. Product catalogues $2,000
  12. Contact Forms. Including antispam features and a formatted email to the user and site admin $300 per form.
  13. SEO. On site SEO, set up of meta data and microdata and submission to search engines $1,200+ depending on the number of pages to optimise
  14. E-commerce – setup, configuration, design, code, importing products and testing could cost around $7,000

So, how much does a website cost?

Typically, a small business site will cost between $7,000 and $20,000. Complex larger sites can easily cost more than $50,000 especially if there’s a lot of custom functionality to code and test. Remember these prices are based on the time it takes to build. Cutting budgets means cutting time which ultimately means cutting features or cutting quality. There’s a reason most successful dot-com startups seek millions of dollars in seed funding. Good work takes a lot of time to get right.

Goodbye

Farewell Cyberspace Buddies

Hey everyone out in cyberspace.  My work experience at Suredata has come to an end and soon I will post no more, though they might let me be a guest blogger:-)

But this does not mean that you cannot see other interesting and informative posts on this website.  Seriously there are many interesting posts and information Suredata constantly shares with you. Why don’t you go back and see some of the previously posted pages, have a browse back in time.

But before I go let me direct you to an uber cool resource…

If you are looking for interesting and informative videos for how to use Google Apps for work you can’t go past the Google for work YouTube channel

On this channel you can find helpful introductory and instructional videos about the various Google for work services and Apps.  As well as updates and news on the latest developments that can help Google Apps work for you. It is seriously an Uber cool resource.

Well it has been great ‘typing your ear off’ about Google Apps and how it can work for you, I hope you all continue to expand your knowledge base and productivity in the workplace using the greatness that is Google Apps.  Wish me luck as I sit my Google Apps exam shortly.

Junior Tech Guru

Farewell and adieu,
Miriam (JTG) – that would be Junior Tech Guru

Another Suredata built website goes live…

We’ve been posting recently about having a magnet type website that attracts, retains, transacts for you (I think we have talked the first two).  So we are really proud of Magnificent Margot who has just re-launched The River of Money.  We worked with Margot and Keith for quite some time to get this right and now Margot has a great blogging platform and another way to promote her really, really good book (buy it for your kids to read – truly they will understand the value of things in life from this easy read) and her expertise in all things property.

Margot successfully ran backpackers lodges in Western Australia’s south west, then sold them and made a mint.  She now helps people like us build up a property portfolio in-between being a Scout Leader in her community and sailing throughout Europe.  We luv both Margot and Keith and you will luv her book and quirky blog posts.

To make a big book order, contact Margot direct here.

The Kindle price is just $4 so go for it here.

SEO not SOS is the key to getting people to notice you online

Online Guru

Neil Patel – Online Guru

OK, don’t lie to me now we know you too well so when we start using the word ‘technical‘ it starts to stress you out huh?  Yes it does, I can see you squirming and your sweat beads from here (only joking but you know I’m right).

Should we change the Tech Guru’s name so most of you aren’t so anxious when you speak with him?  Maybe let’s call him the People’s Guru (I am seriously sending out a gift to anybody who has the guts to comment on this one:-))

Anyway don’t let me get off track, you see there are many things about SEO that can improve it and you don’t need to be ‘technical’ to do something about it.  The easiest thing is to have a fast site which means fast loading and fast hosting – like ninja fast.

Why?  If your website loads slowly, a large percentage of visitors will really quickly jump off to some other site, maybe a competitor by hitting the back button to the search results.

What you need to know from an SEO standpoint is that a slow website can harm you in two ways.

1. Site speed is one of Google’s ranking factors. First announced in 2010, it started to affect a small number of rankings at that point. We now know, the “time-to-first-byte” (TTFB) correlates highly with rankings.

2. We also know that 40% of people will close a website if it takes longer than 3 seconds to load. Further, 47% of polled consumers expect a page to load within 2 seconds.  Google may not take total page speed into account, but users do.

You know we luv helping small businesses get online and being successful.  Sometimes that translates to being a bit ‘tough’ about the facts when it comes to how you present your business online.  We are ready to help, so back to my comment about ‘technical’ let us do that for you.  Call us on 1300 958 904, poke us on Google+ or message us (after you like us), if you want more info on how we can help.

Yours in Awesomeness because we care about you.

PS: A big ‘shout out’ thanks to the very awesome Neil Patel for the stats and ongoing expertise plus his quirky pic while ours are being drawn.

The Asset Protector

You might not believe me but I don't care!

BRM and Google join forces to have some fun!

BRM and Google join forces to have some fun!

You see I have the backing of Google and they are moving and shaking in a big, big way.

Nearly 10 years ago, Google declared war on Microsoft Office by offering a cheap alternative on the web, Google Apps.

Flash forward to 2015, and the company has big plans to grab 80% of the users at Microsoft’s biggest customers and Google is making it a reality every single day.

Amit Singh, president of Google for Work just shared with us his plans so check it below.

We encourage you to start thinking Google Apps as a solution for your enterprise no matter how big or small.  All our customers who have gone Google are raving fans because they understand the Return on Investment (RoI) and benefits make a HUGE difference to the way they can do business.  Of course, if you are ready to take the leap, please invite us along for journey to make your experience a smooth and positive one – from knowing you are with a Google Partner, through the technical migration by a certified Reseller, to the ability to train you by certified Educators – that is what we do and even Google have us on their Partner list right here in Perth, WA.

Read here the Business Insider article that talks about Google’s plans to take on Microsoft.  For something a bit more quirky, click here to see what BRM and Google are suggesting you do with your now obsolete Server Rooms – too funny, green has my vote.

Keeping in touch

Keeping in touch

Keeping in touch

Keeping in touch

Hey everyone in cyberspace it’s me again. Today I am going to talk about keeping in touch. We all keep in touch with each other in different ways. Whether it is face to face, letters, phone calls, text messages, email, Facebook, post its, memos, Morse code, or smoke signals… I could go on but you get the idea there are a lot of different ways we can communicate with each other.

Now for me this is a good thing as often my older sisters are travelling somewhere around the world for work or study. I still remember when me and my second eldest sister were at a b.b.q. and a turned to her as asked her where our eldest sister was. She said “Ah, China I think?” I joked back “Ah the time when you don’t know if your sister is in another country or not.”

But my lovely travelling sisters is something I am used to.  So when I was helping my Mum set up her new laptop it was no surprise to me that one of the main things that she made a priority was being able to video call my second eldest sister who is currently over in the east coast. So being able to keep in touch is important. Especially in the way you want to, in this case for my Mum it was the ability to have a Video chat with her daughter.

Now we all know video calls to your friends and family is different to say video conferencing with a new client or your boss or business colleague. What you want is a secure video conferencing tool that allows you to multiple things like send messages, share and edit work documents all in real time. And book meeting times on your calendar for when everyone is free. With maybe a few fun things like sending people emoticons like smiley faces 🙂 to lighten the mood.

Well I am excited to tell you that Google Hangouts provides all of these features and more. It is seriously Uber cool!!!

To see more about its features and how it can help you in the workplace check out this Video.

I hope you enjoyed my post remember to check here later for more helpful tips & tricks…

Miriam (JTG) – that would be Junior Tech Guru

Little Miss Late

Courtesy Roger Hargreaves

Courtesy Roger Hargreaves

Ok , 5 minute story time before your day starts to make you laugh…

It is a bit of an embarrassing story but it is a story about me so no need to panic. When I was younger and in high school I used to catch public transport to school. The school I went to was an hour away on the train and bus. There were only a few minutes in between catching my train and bus, and if I missed my last connecting bus I had to wait half an hour for the next one. This means I would often miss my home room class needing to sign in at student services. Luckily I never missed any of my classes (yeah right). But It became a bit of a running joke in home room that I would always be late. In fact on the last day for the year 12’s my home room teacher put on a mini going away ceremony for all of the year 12’s and gave them funny awards. I was given the award Little Miss Late. Unfortunately I was unable to accept this award because I was late.

Thankfully there are now many different Apps to help me so this will not happen again. Google Maps and the Transperth App are some of my favourite but did you know there are now so many useful features for Google Keep & Calendar & Tasks that they may just become some of my favourite Apps of all time!

Google Keep is a fantastic tool for organising your time and and the various tasks and things you need to get done throughout the day. You can actually set up reminders so that they only appear when you are near the place you need to be.
Going to a meeting and need to pick up some documents from the reception before hand but don’t want that annoying alarm to go off reminding you on the way while driving or worse when you are in the meeting! well with Google Keep you can make it so that it only appears when you arrive at your destination. so as soon as you reach the front doors you get a reminder to visit the reception.

Want to schedule a meeting with all your workmates but don’t know when they are free and they are too busy to answer there email in time. Well you can check when everyone is free and work around this with the feature “Suggest a time”. You can also see the different time zone of people in other countries or states and plan accordingly. To find out more check out this cool video.

I hope this post has been helpful watch this space for more posts soon…

Miriam (JTG) – that would be Junior Tech Guru

Keep ranking high on Google

This shouldn’t be your first aim – but if your content is well written, this will naturally lead to it being shared and that gets you a higher ranking.  So let’s show you how by sharing, because that is what we do!

You need to write well-written content.  Why?  Because you want your people to understand your message?

Check out this great vid from our friend’s Yoast recent workshop.

Take some time and watch it here, it will help you heaps!

Making your info look pretty awesome!

Google Sheets make world go around!

Google Sheets make world go around!

Now there is a universal rule for all businesses whether big or small.  And that is at one point or another there will be the need to make a spreadsheet.  Now I don’t’ know about you but I personally like to make my spreadsheets look uber cool (here we go again) and colourful.

Now often accomplishing this can get for lack of a better word “Fiddly”.

But fear no more! Because Google Sheets helps to cut down on the fiddly bits of creating spreadsheets. Trust me it is a lot more straight forward than you would think.

You have probably gotten used to the tips and tricks in your old spreadsheet program and have your own system in place for how you like things to be set up. But I am here to tell you that you do not have to relearn everything to use Google Sheets. All the old process you use to make your spreadsheets are still there as well as a whole lot of extra tools to make your life soooo… much easier!

Seriously some of the features for making your spreadsheets on Google Sheets can’t be described as anything other than AWESOME!!! (And yes I needed to use all capitals and three exclamation marks for this type of awesome).

Don’t believe me check out this uber cool video How to Visualise Data | Sheets

So don’t panic if you are unsure about making the spreadsheets for your business look pretty and colourful. Because Google Sheets is set up with all the old functions you know and love as well as some great extras that make this sooo… much less fiddly.

I hope this post has been helpful watch this space for more posts soon…

Miriam (JTG) – that would be Junior Tech Guru

The perils of travelling

What! No internet?

What! No internet?

I have grown up in WA and I have always found that when travelling there are certain things you need to watch out for that you might resonate with…

  • The super friendly people who without introducing themselves sit down next to you on public transport and start talking to you about everything under the sun and get into your ‘personal’ space;
  • Incorrect Google Map references that people have added in their direction links that lead you to an alley behind Mcdonalds in the middle of the city;
  • And of course the often found “No-where places”.  Let me tell you a bit about this one…

“No-where places” are those places that just seem to be labelled as No-where. You may have caught two trains and a bus to get there, and know for certain that the place where you are currently standing actually exists… But on the map and to everyone else online or with phone service the place where you are standing does not exist. There are many of these places in Western Australia and you don’t even have to be in the middle of the desert to find yourself in one. I often will find myself in city with this still happening to me.

Often I will find myself stranded in these nowhere places for an unknown amount of time. Now in the past I used to carry around the essentials for these “No-where places” like, a bottle of water, a snack that won’t go off & stink, but most importantly an Uber Cool (yep snuck that in) Book to read when heaven forbid, there is no internet or phone connection to the outside world.

BUT, now I have changed my view of the supplies needed for these “No-where places”.  It looks like this…

Google Docs, Slides and Sheets OFFLINE.   YAY!

This means that when trapped between meetings and going from site, to office, to home, to kids soccer practice and you find yourself in a “No-where place” you can still finish stuff.  And when you get back to the office you can still leave on time with your work all finished for the day. Check out this link for more details.

I hope this post has been helpful watch this space for more posts soon…

Miriam (JTG) – that would be Junior Tech Guru

Miriam the new Junior tech guru!

My first blog post for Suredata…

Junior Tech Guru

Miriam – new Junior Tech Guru

Hello everyone in cyberspace & maybe even those few who have decided to print this because you like to read on paper  🙂

My name is Miriam and I am the new addition to the Suredata Tech team.  Let me first off say with all seriousness – YAY!!  Cloud computing is uber cool, (yes along with the taxi company, I am bringing back the saying uber cool).
I am looking forward to working with an awesome bunch of people and getting to know and meet great customers in the Suredata community. Yes YOU who are reading this are who I am talking about so give yourself a pat on the back, even if you’re in public while reading this (go on I know you want to).
So far in life, my past experience has been in many different information industries from libraries to general admin, technical support and database maintenance.
I am excited to be involved in Cloud computing which from an information standpoint is limitless. No seriously!  This for an information, research and sometimes over informative reference person like me is – let’s hear you say it  “uber cool”.
As for being informative I am going to use that as a segue to give you a bit of personal information about myself below:

I am addicted to reading (The Asset Protector luvs that) and sometimes I feel the need to accomplish random acts of creativity.  These can include painting, drawing, writing and if I am really feeling dangerous making origami ninja throwing stars (this scares the rest of the team a bit I think).  I consider myself compassionate and outside of work I am involved with different volunteer agencies.
Although these things have not helped me get any closer to taking over the world (Tech Guru thinks this is an – wait for it – uber cool idea), after great deliberation I have decided that there is too much paperwork and way too many hours involved in this endeavour.  So I have decided to focus on much more enjoyable and achievable pursuits and goals like figuring out who the next bad guy is on Sherlock and reorganising the government structure of small countries in between being the Junior Tech Guru at Suredata.
Thank you for reading if you got to even this point, I will be posting here regularly so keep an eye out for more updates soon.  Please comment so I can tell the others who is reading our blog 😀

How Suredata website health checks help you optimise your website!

The result of a Suredata website health check is a clear overview of all the things you are doing not quite well and what you are doing well.

“Thanks so much for an excellent report, it is clear that you took your time to thoroughly review our website.  We are excited to know we can make improvements.”

“Appreciate clear and traffic light coded results.  Gotta make those big red ‘X’s go away!”

Remember you cannot manage what you cannot measure and your website is one of your BIGGEST marketing tools so get it working for you.

At just $197 a Suredata website health check is a very sound investment.

Register HERE for one today and get the results back within 5 working days flat.  Click here if you are a details person.

Hang on!  I hear there is a July special – only $167 if you register in July 2015.  Use promo code July at the shopping cart.

Yours in Awesomeness because we care about you.

The Asset Protector

Welcome on the line Front Door Building Design

It takes guts, stamina, determination, having to drop your ego and we are not talking about running a marathon here.  These are just some of the traits it takes to get an effective online presence as a business owner these days.  You need to listen, put yourself in your target audience shoes, but also leverage on technology that tunes in to what people are looking for and automatically integrates and counts as traffic the conversations people are having about you online.  Then you need to be able to measure it all – easily.

We love this journey with our customers and want to congratulate front door building design on running and winning the marathon without giving up.  Just ask Managing Director Shelly Dival.  We got excited, we got angry, we got tough.  We had to steer back to the marathon course, we even tried the reverse psychology thing and more, and she just kept going like the true country girl she is and pushed through.

Front door loads in 2.13 seconds, it has an 82% performance grade and is faster than 70% of all tested websites and it has just launched.  It is also very pleasing to the eye and engaging with social media live feeds.

Well done front door, led by Shelly D and suredata, led by Andrew M.

Why we need James Tuckerman in Perth!

We see it all when businesses want us to help them with developing their website.  We love what we do but we are pretty strict with the ‘tough’ love because it’s their money they are spending and we want them to achieve an online presence that works for their business by attracting more customers.  Hence the operative words ‘for their customers’.  Because like it or not, your website is for your customers if you are in business.  It isn’t a tool to showcase your pets, children, house, hobbies (unless these somehow relate to what you sell of course).  But that is for between us and them.  James Tuckerman is running some great workshops and we want him here in Perth.  Below are his snapshot of 10 silly online mistakes businesses quite often makes online.  Go to the link at the bottom and hassle James to come to Perth will you.  We are!

IF YOU SELL ANYTHING ONLINE…
1. Don’t behave like a horny 19-year old dude, trying to close on the first date. Online marketers know that conversion is about seduction. It involves a process, like courting. Take the relationship one step at a time.

IF YOU DO NOT SELL ANYTHING ONLINE…
2. Don’t assume that online marketing is not appropriate for you. Simply having a Contact Us page is possibly the least effective lead gen strategy there is. Give prospects a genuine reason to reach out.

IF YOU’RE A STARTUP…
3. Don’t launch your business assuming that ‘if you build it, people will come.’ Successful business builders launch with an audience, as part of the model. Start building a database early. Leads always come before sakes.

IF YOU’RE A CONSULTANT…
4. Don’t be one of those business owners or consultants who spend all their time chasing new work. Create relationships by educating prospects. That’s how industry leaders become industry leaders. Teach. Don’t preach.

IF YOU’RE A RETAILER OR IN HOSPITALITY…
5. Don’t make the same claims as your competitors (that online marketing is not worth it because you can’t sell ‘cafe lattes’ online). That’s just plain wrong. Start using coupons to drive store traffic. Make quiet days busy!

IF YOU DON’T BELIEVE IN SOCIAL MEDIA…
6. Don’t keep telling anyone who’ll listen that your B2B service has no place using social media. Saying that your customers don’t use Facebook is like saying that they don’t watch TV or listen to the radio.

IF YOU’RE A DEVELOPER OR MARKETING PROFESSIONAL…
7. Don’t keep wasting your client’s money and time building websites that look pretty but don’t deliver commercial outcomes. They won’t hire you again. Learn how to identify and measure the ‘right’ goals.

IF YOU’RE A SOCIAL MEDIA ‘GURU’…
8. Don’t be a cliche. It’s great to make your clients famous. But it’s better to make them money. Can you measure the financial impact of your services? Here’s a tip. Help your clients get their fans and followers OFF social media.

IF YOU’RE A FOLLOWER…
9. Don’t follow our major retail brands. Don’t benchmark yourself against competitors. We’re at a cross-roads where challengers can become leaders! Being small has suddenly become a good thing!

IF YOU DON’T MEASURE…
10. But most of all, don’t engage in unmeasurable, nontransparent, I’ll-conceived and poorly managed online marketing campaigns. There’s no excuse! You can now measure everything online. So, why aren’t you!

Check out what you get from this workshop and if you want one RIGHT HERE IN PERTH THEN EMAIL HERE AND DEMAND IT!!!

Yours in Awesomeness!

The Asset Protector

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